Charlie Bucket is a poor boy who lives near the Wonka Candy Company. He lives with his mother, his father (who works in a toothpaste factory), and his four bedridden grandparents in the same town as the famous factory. The company's owner, Willy Wonka, has long closed access to his factory due to problems concerning industrial espionage that ultimately led him to fire all his employees, among them Charlie's Grandpa Joe. One day, Wonka informs the world of a contest, in which five Golden Tickets have been placed in five random Wonka Bars worldwide, and the winners will be given a full tour of the factory as well as a lifetime supply of chocolate, while one ticket holder will be given a special prize at the end of the tour.
Wonka's sales subsequently skyrocket, and the first four tickets are found fairly quickly. The recipients are Augustus Gloop, a gluttonous German boy; Veruca Salt, a very spoiled English girl; Violet Beauregarde, a competitive American gum chewer, gymnast and karate champion, and Mike Teavee, an arrogant television and video game addict. Charlie tries twice to find a ticket, but both bars come empty. After overhearing that the final ticket was found in Russia, Charlie finds a ten-dollar bill, and purchases a Wonka Bar at the local candy store. At the exact moment it is revealed that the Russian ticket was forged, Charlie discovers the real fifth ticket inside the wrapper. Although two other customers offer to buy it from him, Charlie runs home to tell his family and decides to bring Grandpa Joe to accompany him on the factory tour.
Charlie and the other ticket holders are greeted by Wonka outside the factory, who then leads them into the facility. During the tour, each of the bad children disobey Wonka's orders after being tempted by something related to their individual character flaws, and suffer various consequences: Augustus is sucked up a chocolate extraction pipe after falling into a chocolate river from which he was drinking, Violet is turned into an oversized blueberry after chewing unstable three-course-meal gum, Veruca and her father are pushed into a garbage chute by worker squirrels after Veruca tried to take one as a pet, and Mike is shrunk with a teleporter that he uses on himself. Wonka's employees, the Oompa-Loompas, sing a song of morality after each elimination. The children later leave the factory with an exaggerated characteristic or deformity related to their demise – Augustus covered in chocolate, Violet blue-colored and flexible, Veruca and her father covered in garbage, and Mike overstretched.
Wonka then invites Charlie to come live and work in the factory with him, and reveals that the purpose of the Golden Tickets and the tour was to make the "least rotten" child the heir of the factory itself. The only condition, however, is that Charlie must leave his family behind, because Wonka believes family is a hindrance to a chocolatier's creative freedom – a philosophy Wonka developed due to his dentist father, Dr. Wilbur Wonka, denying his son candy because of the potential risk to his teeth. After secretly sampling some candy, Wonka was instantly hooked, and ran away to follow his dreams.
As his family is the most important thing in his life, Charlie refuses Wonka's offer. Charlie and his family are living contently a while later, but Wonka is too depressed to make candy the way he used to, and visits Charlie to seek advice. Charlie helps Wonka confront and reconcile with his estranged father; Wonka finally realizes the value of family, while his father learns to accept his son for who he is and not what he does. Charlie ultimately inherits the chocolate factory, while Wonka has patched up with his family. While Wonka stays in the house in the chocolate factory, Charlie and Wonka make up ideas for some later inventions. The one mentioned in the movie is "Raspberry kites with licorice instead of string."
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Charlie Bucket, a nice boy from a poor family, lives with his parents and both sets of elderly grandparents (Grandpa Joe, Grandma Josephine, Grandpa George and Grandma Georgina). From these four, especially Grandpa Joe, he hears stories about the candymaker Willy Wonka and the chocolate factory he built in Charlie's hometown. After rival chocolate makers Arthur Slugworth, Mr. Fickelgruber, and Mr. Prodnose sent in spies (posing as workers) in order to steal his recipes, Mr. Wonka had decided to send home his workers and close the factory. Years of silence passed until one day, when the factory mysteriously came back to life. The gates remain locked however; the factory has resumed operations with workers whose identity is a mystery. Nobody, including Wonka, is seen going in or out of the factory anymore.
One evening, the headline of Mr. Bucket's evening paper states that Wonka is holding a worldwide contest, in which five Golden Tickets are hidden under the wrappers of his candy bars; the prize for those who find them is a day-long tour of the factory and a lifetime supply of chocolate. The contest becomes a worldwide mania, with people resorting to increasingly desperate and unscrupulous measures to find the tickets, and anyone who succeeds becomes front-page headline news and a worldwide celebrity. The first four tickets are found by four bad children, the gluttonous Augustus Gloop, spoiled Veruca Salt, chewing gum-addicted Violet Beauregarde, and television-obsessed Mike Teavee.
Charlie also attempts to take part in the search; and after two failed attempts, during a cold icy spell, he finds a silver coin in a gutter, and uses it to buy two Wonka Bars. Opening the second bar, he finds the final ticket. Although a huge crowd bustles to look at the ticket, he is rescued by the shopkeeper, and runs home to tell his family. Together, the five lucky winners then await the big day.
Grandpa Joe accompanies Charlie, while each of the other four children are chaperoned by their parents. As the group moves from room to room, the tour turns into a punishment for the bad children as one child after another falls victim to his or her particular vices and is removed:
One evening, the headline of Mr. Bucket's evening paper states that Wonka is holding a worldwide contest, in which five Golden Tickets are hidden under the wrappers of his candy bars; the prize for those who find them is a day-long tour of the factory and a lifetime supply of chocolate. The contest becomes a worldwide mania, with people resorting to increasingly desperate and unscrupulous measures to find the tickets, and anyone who succeeds becomes front-page headline news and a worldwide celebrity. The first four tickets are found by four bad children, the gluttonous Augustus Gloop, spoiled Veruca Salt, chewing gum-addicted Violet Beauregarde, and television-obsessed Mike Teavee.
Charlie also attempts to take part in the search; and after two failed attempts, during a cold icy spell, he finds a silver coin in a gutter, and uses it to buy two Wonka Bars. Opening the second bar, he finds the final ticket. Although a huge crowd bustles to look at the ticket, he is rescued by the shopkeeper, and runs home to tell his family. Together, the five lucky winners then await the big day.
Grandpa Joe accompanies Charlie, while each of the other four children are chaperoned by their parents. As the group moves from room to room, the tour turns into a punishment for the bad children as one child after another falls victim to his or her particular vices and is removed:
- Augustus falls into a chocolate river and is sucked up a pipe to the fudge room.
- Violet blows up into a blueberry after consuming experimental chewing gum and has to be taken to the Juicing Room to get the juice out of her.
- Veruca attempts to take one of Wonka's nut-cracking squirrels for her own and is thrown down a garbage chute. Afterwards, her parents follow her down the garbage chute.
- Mike is shrunk after meddling with dangerous television equipment and has to be taken to the Toffee Puller to be stretched back to normal.
Charlie is the only child who does not misbehave throughout the factory tour. Seeing that he is the only one left, Wonka announces that he has "won." He receives the entire factory and will take over the company after Wonka retires. The reason Wonka had sent out the Golden Tickets was to find a child to be his heir, as he himself has no family to carry on his work. Wonka, Charlie and Grandpa Joe board a special glass elevator.
They see the four bad children leave the factory with permanent reminders of their misbehaviour as well as their lifetime supply of chocolate:
They see the four bad children leave the factory with permanent reminders of their misbehaviour as well as their lifetime supply of chocolate:
- Augustus is squeezed thin and all covered in chocolate.
- Violet is still purple but flexible
- Veruca and her parents are covered in garbage
- Mike is ten feet tall and very thin.
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